CASE STUDIES

AHA GO

Connecting people with the professionals they need

Design and development of a digital marketplace that connects customers and professionals in real time, integrating geolocation, ratings, reservations and payments into an agile, accessible experience ready to grow in new markets.

CRM, Custom software, Mobile apps

CRM, Custom software, Mobile apps

The solution

wwwarcelona designed and developed AHA VOY: a professional services marketplace that connects supply and demand in real time in markets where this link did not exist in a structured way. The platform allows users to find any type of professional —carpenter, electrician, teacher, masseur, dancer and many more— filtering by geolocation, ratings and availability. At the same time, any professional can register and offer their services with just a mobile phone, without the need to have a website, Google My Business or any other previous digital presence. The same person can be a client and supplier at the same time, changing roles within the same app.

UX/UI design

Creation of intuitive interfaces and design system

Development

Cross-platform development and mobile experience optimization

Marketing

Digital acquisition strategy and conversion optimization

Definition of the challenge

In many Latin American countries, the gap between those who need a professional service and those who can offer it is enormous. Not because there are no qualified professionals, but because the digital channels to connect them do not exist: a painter, an electrician or a private teacher in Venezuela does not have a website, does not manage Google My Business and does not have a presence on any service platform. AHA VOY was born to solve exactly this gap: a marketplace that democratizes access to professional services, giving visibility to the offer and ease of hiring on demand, all from a mobile phone.

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Product strategy and functional design

One of the most interesting design challenges of the project was the duality of identity: the same user can act as a customer or a supplier, and the interface must reflect this clearly and immediately. A differential color system was worked on between the two modes —customer and supplier— so that the user visually identifies which role they are acting in at any given moment, eliminating any ambiguity. With Figma as the main tool, all screens were designed for both flows, guaranteeing a coherent, intuitive experience adapted to the cultural particularities of the Latin American markets.

Technical architecture, integrations and performance

The application has been developed with React Native for iOS and Android, offering a smooth native experience to users. The backend, built with Laravel Nova, is the central engine of the platform: it manages users, services, reservations, ratings, payments and all the business logic of a professional services marketplace. RevenueCat has been integrated for premium subscription management, Stripe as an international payment gateway, and multiple local payment and identity verification solutions have been integrated to adapt to Latin American markets. The administration panel, also developed by wwwarcelona, centralizes more than 200 functionalities for the internal team.

Havoe’s architecture is one of the most complex we have developed: it simultaneously manages two types of users —customer and supplier— who can be the same person in different roles, with real-time geolocation, a review and rating system, internal chat, notifications and an administration panel with more than 200 functionalities that automate internal management processes. Integrations have been implemented with local Latin American banks, specific legislative systems of each country, international payment gateways such as Stripe and other regional solutions, guaranteeing regulatory compliance and payment convenience in each market.

Market launch and validation

Havoe’s growth strategy has been based on digital marketing actions aimed at Latin American markets, taking advantage of the particularities of each country. Social media campaigns and actions to attract both professionals and end users have been worked on, with a differentiated strategy for each side of the platform. Growth has been exponential, with a very positive adoption curve in the markets where it has been launched.

wwwarcelona understood that we weren’t building an app, but a digital ecosystem. And they made it a reality.

The team

From Barcelona, a complete multidisciplinary team has worked in a coordinated manner on all layers of the project: experience design for customer and supplier profiles, frontend and backend, integrations with local and international payment systems, strategic advice and ongoing support. Internal coordination between disciplines has been one of the key factors in the project’s success.

Clients who have already walked the journey with us.

Real experiences of customers who have entrusted us with their digital products.

The wwwarcelona team accepted and overcame the difficult challenge of remaking and improving our app initially developed by another agency. A job that many other agencies were not able to do.

P. Larrañaga

Fiesters

Company with a very professional team. I asked for a quote for a project, they looked after me perfectly and they have exceeded my expectations. Thank you wwwarcelona!