CASE STUDIES

AHA VOY

Connecting people with the professionals they need

Design and development of a digital marketplace that connects customers and professionals in real time, integrating geolocation, ratings, reservations and payments in an agile, accessible experience ready to grow in new markets.

Aplicacions mòbils, CRM, Software a mida

Aplicacions mòbils, CRM, Software a mida

The solution

wwwarcelona designed and developed AHA VOY: a professional services marketplace that connects supply and demand in real time in markets where this link did not exist in a structured way. The platform allows users to find any type of professional – carpenter, electrician, teacher, masseur, dancer and many more – by filtering by geolocation, ratings and availability. At the same time, any professional can register and offer their services with just a mobile phone, without the need to have a website, Google My Business or any other previous digital presence. The same person can be a customer and a supplier at the same time, changing roles within the same app.

UX/UI Design

Creation of intuitive interfaces and design system

Development

Cross-platform development and mobile experience optimization

Marketing

Digital Acquisition Strategy and Conversion Optimization

Definition of the challenge

In many Latin American countries, the difference between those who need a professional service and those who can offer it is enormous. Not because there are no qualified professionals, but because there are no digital channels to connect them: a painter, an electrician or a private teacher in Venezuela does not have a website, does not manage Google My Business and does not have a presence on any service platform. AHA VOY was born to fill exactly this gap: a marketplace that democratizes access to professional services, giving visibility to the offer and ease of contracting to demand, all from a mobile phone.

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Product strategy and functional design

One of the most interesting design challenges of the project was the duality of identity: the user himself can act as a customer or as a supplier, and the interface must reflect this clearly and immediately. A differential color system was worked on between the two modes —customer and supplier— so that the user can visually identify in which role they are acting at all times, eliminating any ambiguity. With Figma as the main tool, all the screens for both flows were designed, ensuring a coherent, intuitive experience adapted to the cultural particularities of Latin American markets.

Technical Architecture, Integrations, and Performance

The application has been developed with React Native for iOS and Android, offering a smooth native experience to users. The backend, built with Laravel Nova, is the central engine of the platform: it manages users, services, reservations, ratings, payments and all the business logic of a professional services marketplace. RevenueCat has been integrated for the management of premium subscriptions, Stripe as an international payment gateway, and multiple local payment and identity verification solutions to adapt to Latin American markets. The administration panel, also developed by wwwarcelona, centralizes more than 200 functionalities for the internal team.

Havoe’s architecture is one of the most complex we have developed: it simultaneously manages two types of user – customer and supplier – who can be the same person in different roles, with real-time geolocation, reviews and ratings system, internal chat, notifications and an administration panel with more than 200 functionalities that automate internal management processes. Integrations with local Latin American banks, country-specific legislative systems, international payment gateways such as Stripe and other regional solutions have been implemented, guaranteeing regulatory compliance and payment convenience in each market.

Market launch and validation

Havoe’s growth strategy has been based on digital marketing actions aimed at Latin American markets, taking advantage of the particularities of each country. Campaigns have been worked on social networks and actions to attract both professionals and end users, with a differentiated strategy for each side of the platform. The growth has been exponential, with a very positive adoption curve in the markets where it has been launched

wwwarcelona understood that we were not building an app, but a digital ecosystem. And they made it a reality.

The team

From Barcelona, a complete multidisciplinary team has worked in a coordinated way in all layers of the project: experience design for customer and supplier profiles, frontend and backend, integrations with local and international payment systems, strategic advice and continuous support. Internal coordination between disciplines has been one of the key factors in the success of the project.

Clients who have already walked the journey with us.

Real experiences of customers who have entrusted us with their digital products.

The wwwarcelona team accepted and overcame the difficult challenge of redoing and improving our app initially developed by another agency. A job that many other agencies did not see themselves able to do.

P. Larrañaga

Partygoers

Company with a very professional team. I asked for a quote for a project, they attended me perfectly and they have exceeded my expectations. Thank you wwwarcelona!