CASE STUDIES
FuturApp
A healthy community turned into a digital experience
Design and development of a mobile application that transforms recipes and nutrition content into an intuitive, engaging and personalized experience, connecting a loyal community with a new way to take care of yourself every day.
- CRM, Custom software, Digital marketing, Mobile apps, Web design
- CRM, Custom software, Digital marketing, Mobile apps, Web design
The solution
The answer was clear: digitize all the influencers’ culinary and nutritional knowledge in an accessible, attractive mobile application with a subscription model that would allow for recurring content monetization. wwwarcelona supported the project from conceptualization to launch, designing the user experience, developing the native application for iOS and Android and implementing all the necessary integrations for a first-class digital product. The result: an app that in its first three months achieved 60,000 downloads, exceeding all initial expectations.
UX/UI design
Creation of intuitive interfaces and design system
Development
Cross-platform development and mobile experience optimization
Marketing
Digital acquisition strategy and conversion optimization
Definition of the challenge
The influencers behind Futurapp had spent years building a loyal community around nutrition and healthy diets, publishing recipe books that were distributed in physical format. The model worked, but it had obvious limitations: distribution was expensive and geographically limited, updating content was impossible once the book was printed, and reaching new markets required a significant editorial investment. The challenge was to find a digital format that would multiply the reach of their value proposition without losing the essence that had made them popular.
- FIRST CONSULTATION WITHOUT OBLIGATION
Ask us for a free quote
Tell us about the project you want to carry out and we will send you a proposal without obligation
Product strategy and functional design
The design of Futurapp has been conceived from the beginning as an immersive and aspirational experience, aligned with the aesthetics and tone of voice of the influencers. Working with Figma, all key screens were defined and iterated until a coherent, clean and motivating visual identity was achieved. The information architecture prioritizes content discovery: the user quickly finds the right recipe for their goal, with intuitive navigation that invites them to explore and make it their own. Every visual detail has been thought out and rethought applying current best practices in health and wellness app design, with typography, color palettes and iconography that convey confidence, naturalness and motivation.
Technical architecture, integrations and performance
The application has been developed with React Native, which allows maintaining a single code base for iOS and Android, reducing costs and ensuring a high-quality native experience on both platforms. The backend, developed in Laravel, manages authentication, recipe catalog, user profiles and subscriptions in a secure and scalable way. Integration with RevenueCat allows centralized management of the entire freemium and subscription business model, with granular control over products, prices and trial periods.
The application architecture was designed to support rapid user growth without compromising performance. Specialized platforms such as RevenueCat have been integrated for managing subscriptions and in-app purchases on iOS and Android, centralizing the entire premium user lifecycle in an automated manner. The backend efficiently manages a constantly growing catalog of recipes, with filters by goal, diet type and difficulty level, ensuring a fast and accurate search experience even with thousands of active content.
Market launch and validation
The influencers’ own identity already acted as an organic diffusion engine, but it was complemented by a coordinated launch strategy on Instagram and TikTok, aligned with the creators’ content publishing schedule. The result was spectacular: in the first three months the application reached 60,000 downloads, confirming that the digital product surpassed any previous print format in reach and virality.
- WHAT DOES THE CUSTOMER THINK?
In three months we reached 60,000 downloads. wwwarcelona turned our idea into an app that people love.
The team
We covered the project from end to end: product conceptualization and strategy, experience and interface design, native iOS and Android development, integrations with payment and subscription platforms, and ongoing support and evolution of the application.
- REVIEWS
Clients who have already walked the journey with us.
Real experiences of customers who have entrusted us with their digital products.
The wwwarcelona team accepted and overcame the difficult challenge of remaking and improving our app initially developed by another agency. A job that many other agencies were not able to do.
Company with a very professional team. I asked for a quote for a project, they looked after me perfectly and they have exceeded my expectations. Thank you wwwarcelona!
I had bad previous experiences developing an app; I finally found a professional and experienced company to work with long-term!
A pleasure to work with them, everything is made easy with ideas.
A pleasure to have worked with such a competent team. Highly recommended.
- SUCCESS STORIES
Digital products that we have already turned into reality
A selection of software, websites, apps and digital experiences created to solve real needs.
