CASE STUDIES

Aplifit

Technology that transforms the fitness experience

Design and development of a digital experience (app) that connects technology, training and community, reinforcing Aplifit’s positioning as an innovative solution for sports centers and their users.

CRM, Mobile apps, Web design

CRM, Mobile apps, Web design

The solution

wwwarcelona developed a complete mobile application that connects fitness devices with users and teachers in each class in real time. Through the app, each user sees their own live metrics, can compare themselves with their peers and access their complete training history. The teacher, for his part, has a global view of the entire class projected in the room, allowing him to personalize the experience and motivate participants in real time. Today, the platform is present in more than 500 gyms in different countries, with thousands of active users daily.

UX/UI design

Creation of intuitive interfaces and design system

Development

Cross-platform development and mobile experience optimization

Marketing

Digital acquisition strategy and conversion optimization

Definition of the challenge

Aplifit is a company specializing in the distribution of software for gyms and fitness centers. Its challenge was clear: indoor cycling and functional training centers had high-performance machinery—bikes, treadmills, ergometers—capable of generating valuable data on each user’s effort, but there was no tool that took advantage of all this information to create a connected, motivating, and measurable class experience. The digital layer that gave meaning to all that hardware was missing: an application that allowed users to see their performance in real time, teachers to manage the class visually, and the company to have aggregated data on the use of the platform.

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Product strategy and functional design

The design of Aplifit was worked on in close collaboration with the client and putting the end user at the center of every decision. With Figma as the main tool, the screens were designed and iterated for two very different profiles: the user who trains and needs to see their metrics in a clear and motivating way, and the teacher who needs to manage the class and monitor the group at a glance. The projection screen —visible throughout the room— required special treatment: an interface designed to be read from a distance, with high visibility, contrast and a clear visual hierarchy. The entire design system is coherent, accessible and scalable.

Technical architecture, integrations and performance

The application was born with Ionic, a pioneering technology at the time for cross-platform development. Over the years and the evolution of the sector, the platform has migrated to React Native, offering a smoother, more native and higher-performance experience on both iOS and Android. The backend, built with Laravel Nova, manages all the business logic: authentication, gym management, training history, user and teacher roles, and integrations with third-party APIs. This combination guarantees a solid, modern technological base that is ready to continue growing.

The system architecture has been designed to manage real-time data streams from hundreds of devices connected simultaneously in the same class. Each user’s performance data—heart rate, power, speed, calories—is captured from the treadmill or bike via Bluetooth or ANT+ and processed on the fly to feed both the user’s personal profile and the projection screen visible in the room. The backend, developed with Laravel Nova, centralizes all management of gyms, users, teachers and sessions. In addition, open APIs have been developed to facilitate the integration of third parties—machinery manufacturers, gym management platforms—expanding the ecosystem and value of the platform.

Market launch and validation

Beyond development, we have supported the launch in new markets and gyms, accompanying the Aplifit team with internal analytics tools that allow us to know the real usage of the application. Through Firebase and other monitoring platforms, key metrics such as frequency of use, participation per class, user retention and technical performance of the app are recorded in real time. This information has been essential for making product decisions based on real data and not on assumptions.

wwwarcelona is not our supplier, it is our technology team. Six years and we continue to grow together.

The team

We have been with Aplifit since 2020, covering all layers of the project: user and teacher experience design, mobile app development, backend architecture, integrations with fitness hardware and third-party APIs, implementation of internal analytics with Firebase, and ongoing support and evolution. Our continuity in the project has been key to ensuring the stability and sustainable growth of the product.

Clients who have already walked the journey with us.

Real experiences of customers who have entrusted us with their digital products.

The wwwarcelona team accepted and overcame the difficult challenge of remaking and improving our app initially developed by another agency. A job that many other agencies were not able to do.

P. Larrañaga

Fiesters

Company with a very professional team. I asked for a quote for a project, they looked after me perfectly and they have exceeded my expectations. Thank you wwwarcelona!