CASE STORIES

Priordei

250 years of history, a new digital experience

Redesign and development of a website and e-commerce that transfer the family legacy and the excellence of its oils to the digital world, combining tradition, elegance and a contemporary shopping experience.

Botigues online, Disseny Web

Botigues online, Disseny Web

The solution

wwwarcelona completely renewed Priordei’s digital presence, creating a website and ecommerce that do justice to the legacy of a family business with more than 250 years of history in olive oil production and multiple international awards. A project where the honor of having been chosen accompanied every design decision and every line of code. The objective was clear: a website at the height of a product of world excellence

UX/UI Design

Creation of intuitive interfaces and design system

Development

Cross-platform development and mobile experience optimization

Marketing

Digital Acquisition Strategy and Conversion Optimization

Definition of the challenge

Priordei is a family business with more than 250 years of history dedicated to the production of high quality olive oil, awarded with international awards that endorse the excellence of its product. Despite the prestige of the brand and the globally recognized quality, its digital presence was not up to par: a website that did not convey either the richness of the family legacy or the premium quality of the product. The challenge was clear: to build a digital presence that was worthy of 250 years of history and global recognition.

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Product strategy and functional design

Priordei’s design is an exercise in balance between tradition and modernity. The aesthetic evokes the family’s 250-year history — natural materials, high-quality product photography, classic typography — while projecting a contemporary, premium image that connects with today’s discerning consumer. Every visual detail reinforces the message: this is not just any oil, it is the result of generations of dedication and savoir-faire.

Technical Architecture, Integrations, and Performance

The platform was developed with WordPress and WooCommerce, the ideal combination for a premium product ecommerce that needs to be easy to manage for a family team and at the same time capable of transmitting the quality and legacy of a century-old brand. Multilingual to reach international markets where Priordei oils are already recognized.

The Priordei website integrates a catalog of premium products with detailed sheets, an online store for direct purchases, an intuitive content management system for the family team and SEO optimization to reach international markets. All designed to preserve the brand identity and facilitate the conversion of visitors into buyers.

Market launch and validation

Priordei has the recognition of international awards that guarantee the quality of its product. The website is now the tool that allows this prestige to reach new markets and new buyers around the world, amplifying word of mouth and mentions in specialized media of the premium olive oil sector.

More than 250 years of history deserved a website to match. wwwarcelona has achieved it.

Clients who have already walked the journey with us.

Real experiences of customers who have entrusted us with their digital products.

The wwwarcelona team accepted and overcame the difficult challenge of redoing and improving our app initially developed by another agency. A job that many other agencies did not see themselves able to do.

P. Larrañaga

Partygoers

Company with a very professional team. I asked for a quote for a project, they attended me perfectly and they have exceeded my expectations. Thank you wwwarcelona!