CASE STORIES

Mpiqué

A consolidated trajectory, a renewed digital presence

Redesign and development of a corporate website that transfers the trust, experience and professionalism of the company to the digital world, with a solid technological base and ready for the future.

The solution

wwwarcelona designed and developed the new corporate website of Mpique, an industrial company with a long history that needed to modernize its digital presence. A project that goes beyond the web: wwwarcelona acts as a global technology partner of Mpique, managing its digital infrastructure on an ongoing basis.

UX/UI Design

Creation of intuitive interfaces and design system

Development

Cross-platform development and mobile experience optimization

Marketing

Digital Acquisition Strategy and Conversion Optimization

Definition of the challenge

Mpique is a company with a long history in the industrial sector that, despite its years of experience and the quality of its services, had a digital presence that did not reflect what they really were. An old, unattractive and difficult to maintain website that did not help to generate new business opportunities. The challenge was to modernize the digital image of a company that deserved it.

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Product strategy and functional design

The design, worked on at Figma, is clean, corporate and consistent with the values of an industrial company with a long history: seriousness, quality and professionalism. An aesthetic that transmits confidence to Mpique’s industrial customers and that differentiates the company in a sector where a digital presence is often not a priority.

Technical Architecture, Integrations, and Performance

The web platform was developed with WordPress and pre-designed in Figma, a combination that allows a high-level visual result to be obtained while maintaining simple content management for Mpique’s internal team.

wwwarcelona manages a large part of Mpique’s technological infrastructure: hosting, security, updates and continuous technical support. A comprehensive service relationship that goes far beyond the one-off project and that allows Mpique to have the peace of mind of knowing that its technology is in good hands.

We could have done it internally, but the result would not have been the same at all. wwwarcelona is our trusted technology department.

The team

Mpique doesn’t need a great digital marketing strategy: its business model is based on long-term relationships of trust with its industrial customers. The website is the cover letter that validates the seriousness of the company when a new potential customer wants to know who they are dealing with.

Clients who have already walked the journey with us.

Real experiences of customers who have entrusted us with their digital products.

Digital products that we have already turned into reality

A selection of software, websites, apps and digital experiences created to solve real needs.