CASE STORIES

Iseazy

Six companies, one digital experience

Design and development of a web platform capable of unifying the entire IsEazy ecosystem under the same identity, with a clear, flexible architecture ready to grow.

Botigues online, Disseny Web

Botigues online, Disseny Web

The solution

wwwarcelona designed and developed a web platform that brings together IsEazy’s six business lines under a single, coherent and well-structured digital umbrella. Each line has its own space within the website, with its own identity and contents, but forming part of a unified visual and narrative whole. A project of great conceptual and technical complexity that required a very careful information architecture.

UX/UI Design

Creation of intuitive interfaces and design system

Development

Cross-platform development and mobile experience optimization

Marketing

Digital Acquisition Strategy and Conversion Optimization

Definition of the challenge

IsEazy is a company made up of six different lines of business within the digital learning sector: authoring tools to create courses, LMS platforms, gamification solutions, interactive video tools, HR resources and e-learning consulting services. The challenge was to give them a unified digital presence that was consistent with all lines of business at the same time, without losing the identity of each one. A single website, six companies, a single message.

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Product strategy and functional design

The design was one of the most demanding challenges of the project: to create a flexible visual system that would differentiate the six lines of business while maintaining the overall brand coherence of IsEazy. We worked on Figma with a system of reusable components that guaranteed visual consistency throughout the platform, adapting color, tone and content to each line without breaking the unity of the whole.

Technical Architecture, Integrations, and Performance

The platform was developed entirely with WordPress, taking advantage of its flexibility to build a multisite architecture that would support the six lines of business independently but integrated. A robust, scalable technical solution that allows IsEazy’s internal team to manage each line autonomously.

One of the main technical challenges was the integration of all IsEazy’s own tools within the web: interactive demos, videos, downloadable resources and recruitment forms for each line of business. The architecture had to support a large amount of dynamic content while maintaining performance and user experience at all times.

Market launch and validation

The very nature of the project – six businesses united under a single brand – makes the website IsEazy’s main marketing asset. A well-structured platform, with valuable content for each customer segment and clear calls to action for each line of business. The brand coherence achieved has reinforced IsEazy’s global positioning as a benchmark in the digital learning ecosystem.

Six companies, a single digital voice. wwwarcelona achieved what seemed impossible: that all our lines of business spoke the same language.

Clients who have already walked the journey with us.

Real experiences of customers who have entrusted us with their digital products.

The wwwarcelona team accepted and overcame the difficult challenge of redoing and improving our app initially developed by another agency. A job that many other agencies did not see themselves able to do.

P. Larrañaga

Partygoers

Company with a very professional team. I asked for a quote for a project, they attended me perfectly and they have exceeded my expectations. Thank you wwwarcelona!