CASE STUDIES

FuturApp

A healthy community turned into a digital experience

Design and development of a mobile application that transforms recipes and nutrition content into an intuitive, attractive and personalized experience, connecting a loyal community with a new way of taking care of themselves every day.

Aplicacions mòbils, CRM, Disseny Web, Marketing digital, Software a mida

Aplicacions mòbils, CRM, Disseny Web, Marketing digital, Software a mida

The solution

The answer was clear: digitize all the culinary and nutritional knowledge of the influencers in an accessible, attractive mobile application with a subscription model that would allow the content to be monetized on a recurring basis. wwwarcelona accompanied the project from conceptualization to launch, designing the user experience, developing the native application for iOS and Android and implementing all the necessary integrations for a top-notch digital product. The result: an app that in its first three months achieved 60,000 downloads, exceeding all initial expectations.

UX/UI Design

Creation of intuitive interfaces and design system

Development

Cross-platform development and mobile experience optimization

Marketing

Digital Acquisition Strategy and Conversion Optimization

Definition of the challenge

The influencers behind Futurapp had been building a loyal community around nutrition and healthy diets for years, publishing recipe books that were distributed in physical format. The model worked, but it had obvious limitations: distribution was expensive and geographically limited, updating content was impossible once the book was printed, and reaching new markets required a significant publishing investment. The challenge was to find a digital format that would multiply the scope of their value proposition without losing the essence that had made them popular.

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Product strategy and functional design

The design of Futurapp has been conceived from the outset as an immersive and aspirational experience, aligned with the aesthetics and tone of voice of the influencers. Working with Figma, all the key screens were defined and iterated to achieve a coherent, clean and motivating visual identity. The information architecture prioritizes content discovery: the user quickly finds the right recipe for their goal, with intuitive navigation that invites them to explore and make it their own. Every visual detail has been thought out and rethought applying the current best practices in health and wellness app design, with typographies, color palettes and iconography that convey confidence, naturalness and motivation.

Technical Architecture, Integrations, and Performance

The application has been developed with React Native, which allows you to maintain a single codebase for iOS and Android, reducing costs and guaranteeing a high-quality native experience on both platforms. The backend, developed in Laravel, manages authentication, recipe catalog, user profiles and subscriptions in a secure and scalable way. The integration with RevenueCat allows you to centrally manage the entire freemium and subscription business model, with granular control over products, prices and trial periods.

The architecture of the application was designed to support rapid user growth without compromising performance. Specialized platforms such as RevenueCat have been integrated for subscription management and in-app purchases on iOS and Android, centralizing the entire premium user lifecycle in an automated way. The backend efficiently manages an ever-growing catalog of recipes, with filters by objective, type of diet and level of difficulty, ensuring a fast and accurate search experience even with thousands of active content.

Market launch and validation

The influencers’ own identity already acted as an engine for organic dissemination, but it was complemented by a coordinated launch strategy on Instagram and TikTok, aligned with the creators’ content publication schedule. The result was spectacular: in the first three months the application reached 60,000 downloads, confirming that the digital product exceeded any previous print format in reach and virality.

In three months we reached 60,000 downloads. wwwarcelona turned our idea into an app that people love.

The team

We have covered the project end-to-end: product conceptualization and strategy, experience and interface design, native iOS and Android development, integrations with payment and subscription platforms, and support and continuous evolution of the application.

Clients who have already walked the journey with us.

Real experiences of customers who have entrusted us with their digital products.

The wwwarcelona team accepted and overcame the difficult challenge of redoing and improving our app initially developed by another agency. A job that many other agencies did not see themselves able to do.

P. Larrañaga

Partygoers

Company with a very professional team. I asked for a quote for a project, they attended me perfectly and they have exceeded my expectations. Thank you wwwarcelona!