CASE STORIES

Casas Club

Unifying data to build better loyalty

Development of a tailor-made PIM that centralizes data from stores, ecommerce and internal systems, and allows the creation of personalized experiences, discounts and promotions for each customer.

Aplicacions mòbils, Botigues online, CRM, Disseny Web, Software a mida

Aplicacions mòbils, Botigues online, CRM, Disseny Web, Software a mida

The solution

wwwarcelona designed and implemented a tailor-made PIM for the Casas Group: a central system that connects all data sources – physical stores, ecommerce, internal systems – and consolidates customer information into a single record. Whichever channel it goes to, the customer is always the same customer of the company. From this centralized base, a loyalty system was built with discounts and personalized promotions based on purchase history. Since 2020, the collaboration has continued with support for information systems, server management and information panels for decision-making.

UX/UI Design

Creation of intuitive interfaces and design system

Development

Cross-platform development and mobile experience optimization

Marketing

Digital Acquisition Strategy and Conversion Optimization

Definition of the challenge

Casas is a well-known shoe store chain with a presence in Catalonia, with multiple physical stores and an online sales channel. Its multi-channel structure generated a classic problem: each point of sale had its own customer records, so the same person was a different customer in each store. Without a unified vision, it was impossible to build loyalty, personalize and manage the relationship with the customer in a coherent way. They needed a PIM (Product Information Management) that would act as a central connector between all their databases.

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Product strategy and functional design

The project is not a visual product facing the public, but a robust data architecture and an internal management panel. The design of the administration interface prioritized clarity, usability for the internal team and the ability to intuitively visualize the consolidated information of each customer and their interactions with all channels.

Technical Architecture, Integrations, and Performance

The system was developed with custom technology, integrating the group’s various data sources through APIs and specific connectors for each sales channel. The information panels allow the management team to have a real-time view of business performance, customer behavior and the effectiveness of loyalty campaigns.

The PIM acts as a central layer of integration: it receives data from the physical stores, the e-commerce channel and the group’s internal systems, consolidates it and exposes it consistently at all points of contact. The loyalty system feeds on this information to generate discounts and personalised promotions. In addition to all this, there are information panels and support for the group’s technological infrastructure, which wwwarcelona has managed as a stable technological partner since 2020.

Market launch and validation

It does not apply as an external campaign. The loyalty system is in itself the main marketing tool of the Casas Group: knowing the customer, understanding their purchasing behaviour and offering them relevant discounts and promotions at the right time. A retention and loyalty strategy based on real data.

We now have a single client, not five versions of the same client. That changes everything.

Clients who have already walked the journey with us.

Real experiences of customers who have entrusted us with their digital products.

The wwwarcelona team accepted and overcame the difficult challenge of redoing and improving our app initially developed by another agency. A job that many other agencies did not see themselves able to do.

P. Larrañaga

Partygoers

Company with a very professional team. I asked for a quote for a project, they attended me perfectly and they have exceeded my expectations. Thank you wwwarcelona!