CASE STORIES

Baldellou Assegurances

From an obsolete website to a digital recruitment channel

Web redesign, local SEO and digital strategy to transform Baldellou Seguros’ online presence and generate visibility, qualified traffic and new business opportunities.

Marketing digital

Marketing digital

The solution

wwwarcelona redesigned and developed the new Baldellou Seguros website from scratch, working on both the content structure and the design with a clearly focused approach to attraction. Specific pages were created for the different services and types of insurance, with forms, direct points of contact and routes designed to facilitate conversion. At the same time, a positioning strategy was initially defined based on local SEO, with the aim of gaining visibility in proximity searches and building a solid base from which to progressively attack more competitive keywords. The collaboration continues today with the recurring management of the SEO and the accompaniment of the digital strategy.

UX/UI Design

Creation of intuitive interfaces and design system

Development

Cross-platform development and mobile experience optimization

Marketing

Digital Acquisition Strategy and Conversion Optimization

Definition of the challenge

Baldellou Seguros is an insurance agency, agent of Santalucía, which had an old website that had been misaligned with both the reality of the business and the current market. The page did not correctly represent the quality and offer of the agency, it had a structure that was not very conversion-oriented, it was difficult to maintain and, above all, it had practically no organic visibility on Google. The challenge was to completely renew its digital presence and build a solid base that would allow not only to present the company better, but also to attract new customers through search engines, digital advertising and a continuous marketing strategy.

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Product strategy and functional design

The design was worked entirely on Figma with the aim of modernising Baldellou Seguros’ visual identity and bringing it closer to a wider audience, especially young profiles. A minimalist, clear and effective aesthetic was chosen, capable of conveying trust, proximity and professionalism without overloading the experience. Navigation was simplified so that the user could quickly find the type of insurance they need and access the points of contact directly. Special attention was also paid to the blog, as a key piece for organic positioning and content generation, and the office pages, reinforcing the local presence and connection with each area.

Technical Architecture, Integrations, and Performance

The Baldellou Seguros website has been developed with WordPress, with a custom implementation and design adapted to the needs of the project. This base allows the team to manage content in an agile way and, at the same time, have a flexible platform to continue growing the digital strategy. wwwarcelona also continuously manages the hosting, maintenance, updates and security of the website. In terms of measurement and acquisition, the platform integrates the main marketing and analytics tools – Google Analytics, Search Console, Google Ads, Meta Pixel and contact forms – to be able to monitor the performance of campaigns and the evolution of positioning.

The website works independently of Santalucía’s internal systems, which allows it to maintain a simple, flexible and easy-to-evolve architecture. The contact forms are prepared for the Baldellou team to connect to their own lead management processes. In terms of performance, wwwarcelona manages the optimization of the platform through caching systems, image compression and optimization, backups, monitoring and security measures aimed at guaranteeing stability and loading speed. The pages of the different offices have also been worked with a specific logic of local SEO, linking the web presence with Google Maps and Google Business Profile to reinforce the visibility of each location in proximity searches.

Market launch and validation

Baldellou Seguros’ digital growth strategy has been worked mainly from SEO, with a comprehensive approach that combines local SEO, optimization of service pages, blog content, keyword work and linkbuilding actions. The initial priority was to gain visibility in local searches and in terms with an acceptable competition, progressively building the authority of the domain to be able to attack more demanding keywords with a higher volume of business. This strategy has made it possible to go from practically zero transactional organic traffic to about 150 monthly visits from searches with commercial intent. In previous phases, wwwarcelona also managed Google Ads and Meta Ads campaigns; currently, this part of advertising is managed directly by Baldellou’s team, while we continue to lead the SEO strategy.

We have gone from having a website that did not represent us or generate visibility to having a digital presence that helps us grow and attract new customers.

The team

Over the last year, wwwarcelona has supported Baldellou Seguros as an external digital team, covering in a coordinated manner all the areas necessary to evolve its online presence: management and monitoring of the project with Jaques, UX/UI design, WordPress development, SEO, SEM, digital advertising, content and technical management of hosting, maintenance and security. This global vision has made it possible to work on the website, recruitment and positioning as a single strategy, with continuous collaboration aimed at growth.

Clients who have already walked the journey with us.

Real experiences of customers who have entrusted us with their digital products.

The wwwarcelona team accepted and overcame the difficult challenge of redoing and improving our app initially developed by another agency. A job that many other agencies did not see themselves able to do.

P. Larrañaga

Partygoers

Company with a very professional team. I asked for a quote for a project, they attended me perfectly and they have exceeded my expectations. Thank you wwwarcelona!