CASE STORIES

Swipcar

An infrastructure ready to scale

Technical support, web development and infrastructure optimization to ensure a stable, fast digital experience ready to absorb large traffic peaks.

Disseny Web

Disseny Web

The solution

wwwarcelona acted as the external technical muscle of the Swipcar team: covering specific web development needs, supporting the corporate blog with WordPress and, especially, solving the critical challenge of server stability in times of maximum media exposure. When Swipcar appeared on television and traffic skyrocketed, the platform had to resist. Thanks to the infrastructure improvements implemented, it did so.

UX/UI Design

Creation of intuitive interfaces and design system

Development

Cross-platform development and mobile experience optimization

Marketing

Digital Acquisition Strategy and Conversion Optimization

Definition of the challenge

Swipcar is one of the most prominent vehicle leasing platforms in Spain, with a wide range of cars for individuals, freelancers and companies. With a powerful in-house technical team, its challenge was not to build from scratch, but to have the ability to reinforce it at key moments: launches, far-reaching campaigns, complex integrations or peaks in demand generated by television appearances that could collapse the servers if not managed correctly.

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Product strategy and functional design

The design collaboration focused on the evolution of the blog and content pages, maintaining consistency with Swipcar’s visual identity and optimizing the user experience for a wide audience that reaches the platform from many different channels: TV, search engines, social networks. Each improvement was aimed at facilitating conversion and reducing friction in the process of hiring a renter.

Technical Architecture, Integrations, and Performance

Swipcar’s web platform and blog are built on WordPress, a technological decision that allows for agile content management and great flexibility for the internal team. wwwarcelona worked on this basis, optimizing performance, implementing integrations with Swipcar’s proprietary backend and reinforcing the server architecture to support traffic spikes derived from advertising campaigns on television and other far-reaching channels.

One of the main technical challenges was managing the load spikes generated by Swipcar’s TV appearances. Server infrastructure improvements, caching strategies, and performance optimizations were implemented to ensure that the platform remained stable and accessible in times of peak demand. Integrations with Swipcar’s own backend were maintained and optimized to ensure data consistency between the web, blog, and internal leasing management systems.

Market launch and validation

Swipcar had an active presence in the media, including television campaigns that generated very high and unpredictable traffic peaks. wwwarcelona worked to ensure that the platform endured these critical moments without falling, implementing infrastructure improvements and performance optimizations that allowed it to absorb sudden increases in visits. The blog and web content were another key piece to strengthen the brand’s organic positioning.

When we went on TV and the servers held up, we knew we had the right support behind us.

The team

A small and specialized team from wwwarcelona worked side by side with Swipcar’s in-house team: a frontend/WordPress profile for the blog and website, server architecture support to manage peak loads, and ongoing technical advice. The key was natural integration with their team, without overlaps or friction.

Clients who have already walked the journey with us.

Real experiences of customers who have entrusted us with their digital products.

The wwwarcelona team accepted and overcame the difficult challenge of redoing and improving our app initially developed by another agency. A job that many other agencies did not see themselves able to do.

P. Larrañaga

Partygoers

Company with a very professional team. I asked for a quote for a project, they attended me perfectly and they have exceeded my expectations. Thank you wwwarcelona!