CASE STORIES

Last places

Extraordinary trips, digital experiences that inspire

Design and development of an immersive website that transforms remote destinations, unique cultures and great expeditions into a visual experience capable of arousing confidence and desire to travel.

Botigues online, Disseny Web

Botigues online, Disseny Web

The solution

wwwarcelona designed and developed a web platform that solves the trust problem of Lastplaces from the first visit. The website explains who they are, how they work, what experience they accumulate and why you should trust them for a trip that, in many cases, is the experience of a lifetime. The visual identity, graphic content and copywriting of each route were worked on in depth to create an immersive experience that literally makes you want to book before you finish reading. Added to all this were the management of social networks, the integration of a newsletter and the connection with CRM Bonding to centralize all leads.

UX/UI Design

Creation of intuitive interfaces and design system

Development

Cross-platform development and mobile experience optimization

Marketing

Digital Acquisition Strategy and Conversion Optimization

Definition of the challenge

Lastplaces is an agency specializing in trips to exotic destinations and expeditions to remote places on the planet: African tribes, unique landscapes, cultures that most travelers will never get to know. When wwwarcelona met them, they had a very simple website that did not explain who they were or convey their experience and know-how. The problem was critical: when someone trusts an agency to organize a trip to the other side of the world, to places that can be complex and even risky, they need to be absolutely convinced that whoever organizes the trip knows what they are doing. The website did not convey this, and this slowed down conversions.

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Product strategy and functional design

Design is the soul of this project. A very powerful visual proposal was worked on, with high-quality images that transport the user to the most exotic destinations on the planet: African tribes, remote landscapes, unique cultures. Each route page is a visual invitation to the journey: the user can imagine what they will find, understand the route and feel the credibility and experience of the Lastplaces team. This immersive experience is what turns the visit into trust, and trust into contact.

Technical Architecture, Integrations, and Performance

The platform was developed with WordPress, choosing it for its flexibility and for allowing the Lastplaces team to manage and update the content autonomously. Special attention was paid to optimizing the loading of high-quality images and videos, essential to convey the visual experience that the project required without penalizing web performance.

One of the key elements of the project was the integration with CRM Bonding, connected directly to the forms and recruitment flows of the website. Each lead generated – whether from the web, social networks or newsletter – automatically enters the CRM with the corresponding parameters and tags, allowing the Lastplaces team to accurately track each potential customer and manage the sales pipeline efficiently. The newsletter was integrated to maintain regular communication with the user base interested in shipments.

Market launch and validation

It does not apply as an external campaign. The project was executed within the framework of a B2B collaboration, where wwwarcelona acted as a white label supplier for an external company. The quality of the final result strengthened the relationship of trust between both companies and opened the door to future collaborations.

Now people contact us convinced. The website does not sell the trip, it makes the customer want to go before talking to us.

Clients who have already walked the journey with us.

Real experiences of customers who have entrusted us with their digital products.

The wwwarcelona team accepted and overcame the difficult challenge of redoing and improving our app initially developed by another agency. A job that many other agencies did not see themselves able to do.

P. Larrañaga

Partygoers

Company with a very professional team. I asked for a quote for a project, they attended me perfectly and they have exceeded my expectations. Thank you wwwarcelona!