CASE STORIES

Fiesters

A digital community beyond the mainstream

Design and development of a private social app that connects people, groups, parties and similar experiences in an environment designed to discover, connect and share freely.

Aplicacions mòbils

Aplicacions mòbils

The solution

wwwarcelona developed Fiesters: a mobile social network that connects open-minded and like-minded people in their way of understanding relationships, operating in Spain, Portugal, Argentina and other European and Latin American markets. More than a dating app, Fiesters works as a community: users build detailed profiles, connect with like-minded people, participate in groups and events, and manage their interactions within a safe and moderate environment. Since its launch in 2020, the platform has maintained very outstanding retention levels, the strongest proof that the product responds to a real need.

UX/UI Design

Creation of intuitive interfaces and design system

Development

Cross-platform development and mobile experience optimization

Marketing

Digital Acquisition Strategy and Conversion Optimization

Definition of the challenge

Fiesters was created to respond to a very specific segment of the population: open-minded people who seek to connect with others with similar values and lifestyles, in a safe, respectful digital environment and without the taboos of generalist platforms. The challenge was to build a social network from scratch for a very defined niche, operating simultaneously in multiple markets – Spain, Portugal, Argentina and Europe – with the cultural and legislative particularities of each, and with a sustainable business model based on premium subscriptions.

Ask us for a free quote

Tell us about the project you want to carry out and we will send you a proposal without obligation

Product strategy and functional design

The design of Fiesters has been designed for a very specific community, with a modern, inclusive aesthetic that conveys openness and trust. Working with Figma, the main flows of the social network were defined: onboarding, profile creation, discovery of other users and interaction. The visual identity is coherent and recognizable, with a color palette and typography that reflect the values of the community. Each design iteration has been validated with the client and contrasted with real user feedback.

Technical Architecture, Integrations, and Performance

The application was born developed with Flutter, a pioneering technology at the time for cross-platform development. With the evolution of the sector and the maturity of the mobile ecosystem, the platform has been migrated to React Native, obtaining a more native experience, better performance and a more sustainable codebase in the long term. The backend, built with Laravel Nova, manages all the logic of the social network: profiles, connections, subscriptions and moderation. RevenueCat for premium subscription management and Stripe as an international payment gateway have been integrated.

The architecture of Fiesters is designed to manage an active community with rich user profiles, match system, real-time chat, push notifications, and a freemium subscription model managed via RevenueCat. Integrations with Stripe allow payments to be managed securely in all markets where the platform operates. The backend with Laravel Nova centralizes all business logic and the administration system, allowing the internal team to monitor activity, manage users, and moderate content efficiently.

Market launch and validation

Fiesters’ growth strategy has been marked by a tight marketing budget, which has forced them to be creative and efficient. Guerrilla marketing actions have been carried out: collaborations with like-minded profiles, presence in specific communities, one-off actions on social networks and activations in specific markets such as Spain, Portugal and Argentina. Despite the limited budget, the results in user retention have been very positive, confirming that the product authentically connects with its audience.

A community that did not exist in digital. wwwarcelona helped us to build it and make it grow.

The team

The wwwarcelona team has covered the project end-to-end from day one: product definition, experience design, app development, backend, paid and subscription integrations, and ongoing support. The migration from Flutter to React Native was an important turning point that the team managed while maintaining service continuity and significantly improving performance and user experience.

Clients who have already walked the journey with us.

Real experiences of customers who have entrusted us with their digital products.

The wwwarcelona team accepted and overcame the difficult challenge of redoing and improving our app initially developed by another agency. A job that many other agencies did not see themselves able to do.

P. Larrañaga

Partygoers

Company with a very professional team. I asked for a quote for a project, they attended me perfectly and they have exceeded my expectations. Thank you wwwarcelona!