When I started accompanying Catalan businesses in digital transformation processes, I realized that most of them shared a clear need: to move forward, but without losing the essence. However, there was always a brake, whether it was due to limited resources, lack of training or simply lack of knowledge of where to start.
As I worked with companies from very different sectors, I realized that the digitization of SMEs is not just a fashion concept. It is really a leap in survival and growth that will make a difference between now and 2026.
In addition, as the technological pace is getting faster and faster, many companies ask me how they can avoid being left behind. And this is where I always try to be very clear: 2026 will not be a year to improvise; it will be a year to consolidate systems, automate processes and professionalize the digital presence.
Therefore, in this article I will share everything I have seen in recent years and the keys that I consider essential to move forward safely.
The current state of digitalisation in Catalan SMEs
When I look back and think about all the companies I’ve worked with, I can say that the level of digitization has grown quite a bit. However, there is still a noticeable difference between companies that have made a clear commitment to technology and those that have only made superficial moves. There are still outdated websites, manual management, lack of integration and time- and money-consuming processes.
However, I have also seen very positive cases. Small companies that have implemented CRM, automation systems and advanced sales tools. And, thanks to this, they have multiplied efficiency and results.
If I had to summarize the current state, I would say that:
- Catalan companies are aware that they need to digitalise.
- There is still a long distance between knowing it and doing it.
- 2026 will be a turning point for consolidating and professionalizing processes.
This is a great time to review systems, as many solutions have become more affordable and more integratable.
The main challenges I have detected
Despite the advances, digitization brings difficulties. Below I share the challenges that I most often encounter when working with SMEs.
1. Lack of global strategy
Many companies do digital actions at random. Sometimes they hire a website, then a network manager, and later a CRM without thinking about how it all fits together. This fragmented approach hinders progress.
2. Inspecific or non-existent integrations
I often see companies managing data in Excel, on an invoicing platform, and on an outdated ERP. Also, these tools don’t talk to each other. This leads to errors, duplications, and wasted time.
3. Lack of in-house training
Technology does not work alone. Even if we install powerful tools, if the team does not understand them, they will not use them. This point greatly slows down the digitization of SMEs.
4. Tight budgets
There is still a fear of investing in technology. However, I have seen that companies that bet on a minimum of digitization obtain a clear and measurable return.
5. Resistance to change
Sometimes, the problem is not technical. It is cultural. And this is the biggest challenge. When a company understands that digitizing is not losing control but gaining agility, everything progresses much better.
Although there are challenges, I also see a huge amount of opportunities. In fact, I think the next two years will be especially beneficial for companies that decide to put their digital systems in order.
1. Process automation
When a company automates repetitive tasks, it frees up time to focus on sales and growth. And, as I move forward with new projects, I see that many companies can automate up to 40% of internal processes. This change is key to the digitalization of SMEs.
2. Improved customer experience
Consumers value speed, clarity and professionalism. Good digitization allows you to serve better, respond sooner and manage data more accurately.
3. Incorporation of AI applied to the business
From chatbots to demand forecasting systems, AI is no longer just for large corporations. SMEs can also use it, and in a very accessible way.
4. Funding Opportunities
Although there have been ups and downs, we continue to have aid programs that facilitate digitization. Many businesses have been able to move forward thanks to these grants.
5. More prepared professionals
As the training offer grows, it is becoming easier and easier to find digital profiles that help companies implement changes quickly and efficiently.
The keys to making strong progress towards 2026
Why is digitalization a competitive advantage?
To directly share what I do with the companies I advise, here is my method to move forward with guarantees.
1. Complete initial diagnosis
Before proposing anything, I always analyze processes, tools, internal structure and objectives. This initial photograph is essential to know where we are.
2. Prioritization of needs
You don’t have to digitize everything at once. In fact, this can be counterproductive. For this reason, I set clear and actionable phases.
3. Implementing Supported Tools
Integration is key. Therefore, we choose tools that talk to each other. This eliminates duplication and errors.
4. Team Building
Change doesn’t work if the team doesn’t understand the tools. So, I always include hands-on training sessions.
5. Quarterly Review
Digital systems need to be reviewed. Everything evolves. And reviewing every quarter helps avoid stagnation.
With this system, I’ve seen small businesses completely transform in 12 months.
I often say that going digital is a way to move forward faster than the competition. When a business understands data, automates processes and improves its online presence, it gains positions. In addition, digitization gives stability, something that I have seen especially in times of crisis.
Even companies that sold a lot on recommendation have noticed significant improvements when they have opted for quality digital systems. And this shows that the digitization of SMEs is transversal and affects all areas of the business.
Where is the digitization of Catalan companies moving?
If I had to summarize the trend of what I see every week, I would say that Catalan SMEs are heading towards:
More integrated systems.
Automated processes.
Real-time data.
Professional digital presence.
AI applied to workflows.
Customer-centric strategies.
This direction is very positive, because it creates a more competitive and modern business fabric.
Conclusion
After years working alongside Catalan businesses, I am very clear that the future lies in structuring processes, integrating tools and betting on technology. The digitization of SMEs is a huge opportunity for growth, and 2026 will be a key year to consolidate it.
At wwwarcelona we accompany you on this path, helping you to analyse, plan and implement everything your business needs to truly digitise and grow safely. Whenever you want, we can move forward together.
Frequently asked questions
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What exactly does it mean to digitize an SME?
Digitizing an SME means automating processes, integrating tools and improving the online presence. In addition, it involves taking advantage of data to make faster and safer decisions.
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What are the immediate benefits of digitalisation?
Mainly, more efficiency, fewer errors, and a better customer experience. However, it also helps increase sales and reduce operating costs.
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Why are many SMEs still not digitized?
Often due to lack of time, budget or knowledge. In addition, resistance to change also slows down the digitization of SMEs in many sectors.
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What basic tools should a company have in 2026?
A CRM, an integrated invoicing system, automation tools, a professional website and a data management system. In addition, AI is starting to be essential.
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Where do I start if I want to digitize my business in 2026?
First you need a diagnosis. Then, a clear strategy by phases. And, finally, choose compatible tools. If you want, I can help you define everything point by point.
